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Lindsay Heights Marketing

Synopsis:
A campaign designed to promote neighborhood pride within Lindsay Heights and to heighten broader community awareness of the assets within the neighborhood. This campaign will utilize print, web, electronic, and personal media marketing to highlight the neighborhood schools and youth-serving agencies as assets in Lindsay Heights. The campaign will also secure neighborhood banners for Lindsay Heights, as can be seen in other Milwaukee locales. Through a focus on the academic assets in Lindsay Heights, this campaign also specifically seeks to increase the number of Lindsay Heights residents who attend school and utilize youth-serving agencies in the neighborhood, as few children living in Lindsay Heights currently utilize these assets. 

Goals:

To increase visibility of schools and youth-serving agencies as assets in the Lindsay Heights community
To promote neighborhood pride and a focus on academic achievement in Lindsay Heights
To increase the rate of use of Lindsay Heights schools and youth-serving agencies by Lindsay Heights children

Impact:
All residents of Lindsay Heights and the broader Milwaukee community who are exposed to the campaign, estimated in the thousands.

For information about WINS for Children, Inc.,
email:
info@winsforchildrenwi.org.